Business Intelligence & Analytics Perspectives
 
Sunday, September 19, 2010
5:30 pm - 6:30 pmWelcome Reception
Come join us for some refreshing cocktails and great conversations with your peers as we kick off this extraordinary event.

Monday, September 20, 2010
7:30 am - 8:30 amRegistration and Networking Breakfast
8:30 am - 8:45 amWelcome and Opening Remarks
Julia King, Executive Editor of Events, Computerworld
8:45 am - 9:30 amOpening Keynote: Speeding the Creation of Business Value
Scott Burke, Vice President, User Data and Analytics, Yahoo!

Analytics is the foundation of decision-making and data has tremendous value to companies looking to build great, personalized products for people. At Yahoo!, product, business, and scientific staff analyze petabytes of raw data on a continuous basis to generate information, knowledge, and insights that are applied to consumer and advertiser experiences. The challenge is reducing the cycle time for generating insights. Scott Burke details how Yahoo!  is increasing its ability to observe, decide and act on data to create value for the entire marketplace.

9:30 am - 10:00 amOperational BI: The Payoff That Comes After Investing In Getting It Right
David Strigel, Citywide Data Warehouse (CityDW) Program Manager, Office of the CTO, District of Columbia Government

The goal of operational BI is to get useful information stored in backend and transactional systems to decision makers, customer service reps and even to customers on the front line. It’s easier said than done, but when done right, the payoff is significant. CTO Bryan Sivak describes  the District of Columbia’s pioneering online application, TrackDC, which lets any citizen with an Internet connection track budgets, spending and project performance of individual agencies plus download data for their own analysis or to develop applications of their own.

10:00 am - 10:30 amThe Future of BI: Step up your Game Now
Don Campbell, Chief Technology Officer, IBM/Cognos

It’s time. The economy has changed, your business has changed and technologies paradigms have shifted.  This session discusses emerging trends driving the future of business intelligence including Enterprise 2.0, Advanced Analytics and Cloud Computing and offers guidance on how to plan for the future of BI now.
10:30 am - 11:00 amNetworking Break
Enjoy refreshments, chat with sponsors and meet attendees you have already connected with through eConnect!
11:00 am - 12:10 pmBreakout Sessions

Hear directly from your IT practitioner peers during these sponsored case study presentations that highlight project management and technical lessons learned, plus tips, tools and tactics for applying business intelligence strategies and analytical tools to create quantifiable business value.

11:00 am - 11:30 amBalancing Strategic & Tactical BI Programs Across the Enterprise
John Armentrout, Business Intelligence Leader, Life Technologies
 
The BI team at Life Technologies faces a common challenge: how to effectively support both the tactical needs of their BI implementation (i.e., dashboarding, mobile users, disparate ERP data inputs) and the strategic functions the business needs (predictive analytics, real-time reporting, etc.). Come learn how the team at this global biotechnology tools company – which provides premier systems, consumables and services for scientific researchers around the world --  uses IBM Cognos 8 BI to help deliver comprehensive reporting and analytics solutions to users across the enterprise, meeting both the organization’s tactical and strategic needs


Sponsored by IBM
Case Study: Analytics in the Cloud
Hear from a practitioner who evaluated various analytics solutions and chose one in the cloud. What key factors led to this decision? How does the Software as a Service (SaaS) application interface with on-premise data stores? Learn from this user’s experience evaluating vendors and rolling out new functionality via the Web.
11:40 am - 12:10 pmImprove Loyalty and Reduce Costs With Customer-Facing BI: A Case Study
Robert J. Kaufman, SVP, Payments Small Business Segment, U.S. Bank
 
Companies that offer self-service online tools to customers, partners, and others outside the organization, create stronger, longer-lasting, and more profitable business relationships. In this session, Robert Kaufman will discuss how U.S. Bank used its scalable reporting system as the foundation for creating value-added services for its small business clients. U.S. Bank built client-facing business intelligence (BI) dashboards that present users with financial reporting, custom information on payment activity, metrics analysis, and access to statements. The built-in predictive analytics capabilities enable small business customers to easily monitor spending, compare payment data with their peers', and clearly see industry trends. You’ll learn how U.S. Bank did it and how you can improve customer loyalty and reduce support costs with customer-facing BI dashboards and predictive analytics.
 
Sponsored by Information Builders
Users: The Missing Link in BI Delivery
George Labelle, Chief Information Officer, Subway
 
Users’ real needs and requirements often get lost in the BI development process. And when BI implementations don’t deliver on the needs of the business, project dissatisfaction results.   George LaBelle will discuss Subway’s Independent Purchasing Cooperative’s eureka moment when the company decided, after a challenging BI implementation, to put users at the heart of its BI initiatives.   This included using Balanced Insight Consensus® to engage users easily and often to define and align requirements, and quickly launch and refine prototypes. You’ll hear how IPC saw user adoption and satisfaction rates soared, as decision makers got the tools and data they need to gain real insight into business performance.
 
Sponsored by Balanced Insight
12:15 pm - 1:30 pmNetworking lunch with discussion tables
Feel free to join in lunch table discussions on the following topics:
 
Running the Business on BI 
Driving Business Process Change with BI
Cloud-based BI
Integrating BI Across the Organization
Mobile BI
Open Source BI
Creating and Sustaining a Data-Driven Culture
Mining Social Media for BI
BI as a Service
 
1:30 pm - 2:15 pmAgile BI: A Panel Discussion on How We Get There From Here
James G. Kobielus, Senior Analyst, Forrester Research, Inc.
Don Campbell, Chief Technology Officer, IBM/Cognos
Tom Hammergren, Founder, Balanced Insight
Michael Corcoran, Chief Strategy Officer, Information Builders
Mark LaRow, Senior Vice President, Marketing, MicroStrategy

Agile BI, according to Forrester Research, is like any Agile development methodology that calls for incrementally delivering products versus a big-bang approach; for rapid prototypes versus specifications; for reacting versus planning; and for personal interactions with business users versus documentation. But Agile BI does require new and different technologies and architectures for support. Metadata-generated BI applications are one such example. In this panel, CTOs from leading BI software vendors lay out their agile BI technology roadmaps. Forrester analyst Jim Kobielus moderates.

2:15 pm - 2:45 pmNo Data Left Behind: Transformational BI at Denver Public School District
Edward H. Freeman PhD, CIO, Denver Public Schools

CIO Ed Freeman details how a large urban school district created an enterprise-wide architecture designed to support deep analytics, program evaluation and agile business intelligence. He also delivers a report card on the program’s goals, including  improving the speed and quality of decision-making; capitalizing on existing data and systems infrastructure and creating an intentional data-driven culture. Ed will also share various development strategies and lessons learned, with respect to platform implementation and the deployment of various BI delivery systems.

2:45 pm - 3:15 pmNetworking Break
Enjoy refreshments, chat with sponsors and meet attendees you have already connected with through eConnect!
3:15 pm - 3:45 pmSuppressing Your Gut Feelings: Using Predictive Analytics to Mitigate Risk, Increase Returns
Chris Brady, Chief Information Officer, Dealer Services Corp.

Research proves that organizations running on analytics enjoy a significant competitive advantage. The challenge for many organizations is making the leap to integrating analytics into everyday business processes. Hear how this professional adapted their existing work processes, information and staff to a new, more productive and profitable way of doing business.

3:45 pm - 4:15 pmThe Differences Between Fact Finders and Fumblers: Using Business Analytics to Succeed in the Intelligent Economy
Henry Morris, Senior Vice President, Worldwide Software and Services research groups, IDC

IDC Research shows that analytical orientation is a statistically significant predictor of competitiveness. IDC analyst Henry Morris highlights the individual components that make up analytical orientation and describes the five factors your organization can and should focus on to improve its analytical orientation and boost its position in the marketplace.

4:15 pm - 5:15 pmBest Practices Awards: Case Study Presentations and Panel Discussion

Business Intelligence & Analytics Perspectives Conference’s annual awards program, Best Practices in Business Intelligence, identifies and acknowledges excellence among companies in the following areas:

  • Running the Business on BI
  • Driving Process Management with BI
  • Integrating BI Across the Organization
  • Improving Results through Cloud-Based BI

CONGRATULATIONS to the following companies on being named Finalists in Computerworld's Best Practices in BI and Analytics Awards Program!
 
Austin Fire Department
Blue Cross Blue Shield of Kansas City
Dealer Services
Distribution Market Advantage
Intermountain Healthcare
Kaiser Permanente, Southern California
Life Technologies Corp.
Owens Corning
Sabre Airlines Solutions
Sabre Holdings
Thule, Inc.
TRA Inc.

 
In this session, selected Finalists will give short case studies about their winning projects, to be followed by a lively panel discussion and Q&A.
 
Open Mic and Panel Discussion with the Award Winners

Finalists answer your questions about how they achieved business intelligence and analytics excellence.
 
5:15 pmCocktail Reception

Tuesday, September 21, 2010
7:30 am - 8:30 amRegistration and Networking Breakfast
8:30 am - 8:40 amWelcome Back Opening Remarks
Julia King, Executive Editor of Events, Computerworld
8:40 am - 9:30 amOpening Keynote: Transforming Your Business With BI -- A Fortune 100 Case Study
Ajay Waghray, Chief Information Officer, Verizon Wireless

Today's savviest organizations are using data to create and extend products and services, make pricing and inventory decisions and indeed evolve business strategy. Complex analytics that provide product-specific forecasts plus call upon sources of external data to invoke demographic and macro economic trends are the wave of the future. By consolidating 13 billing systems into a single enterprise system, Verizon Wireless has created a  powerful and highly reliable single version of the truth that has transformed the way it does business.

9:30 am - 10:00 amUsing IT to Drive Change
Chris Laping, CIO, Red Robin Gourmet Burgers, Inc.

Business intelligence and analytics can provide a great opportunity to drive action and positive business results in an organization. However, the “holy grail” to business transformation is behavior change. Often times, great ideas and innovations do not result in realized benefits because necessary and expected behavior changes do not occur.  In this discussion, explore lessons learned by Red Robin in its journey to become a more agile and responsive organization with technologies like data visualization, and how IT is being positioned as a transformative change leader in the company.

10:00 am - 10:15 amNetworking Break
Enjoy refreshments, chat with sponsors and meet attendees you have already connected with through eConnect!
10:15 am - 11:00 amPanel on Open Source BI and SaaS-based BI
Al Lucas, Division Chief IT, Maricopa County Attorney's Office
Rick Okin, CIO, Epic Advertising
Christopher T. Creel, Knowledge Management & Communications Director, DST Health Solutions
Jim Hunter, VP Operations & CFO, The Rossignol Group NA
Moderator: Jaikumar Vijayan, Senior Editor, Computerworld

Once the preserve of cash-strapped organizations, open-source business intelligence (BI) tools are becoming a mainstream deployment option for all kinds of BI usage, according to Gartner. Speaker will discuss the challenges and benefits of implementing open source BI, paying special attention to clearing the record about costs associated with an open source BI strategy.

11:10 am - 11:40 amBreakout Sessions
11:10 am - 11:40 amBREG VISION: Leveraging BI to Drive Performance
Steve Romeo, VP of IT, Breg

In this session, Steve Romeo, VP of IT for BREG, an orthopedic products manufacturer, will demonstrate the company’s new IT-enabled service offering, VISION. This Web-based tool provides Breg’s physician customers with a BI interface for office inventory management, wireless handheld integration for “live” analytics, and a host of other capabilities, including predictive analysis for future material requirements and clinic profitability.

Business Intelligence for Call Centers: A Case Study in Real-Life BI
Jason Fujita, Contact Center Operations Director, Hawaiian Telecom
Mike Gowan, Practice Director, EMC Consulting
 
Learn how Hawaiian Telecom has increased sales and reduced costs by implementing a real-time business intelligence system.  The new system replaced manual processes that required pulling data from 18 different systems and provides the information needed by management to balance customer service and costs.  Hear how dashboards that track data such as call handle time, abandon rate and hold time are driving agent coaching and allowing the company to react immediately to changes in the business.

Sponsored by EMC Consulting
11:45 am - 12:30 pmWorkshop: Building Your BI & Analytics Roadmap
Chris Curran, Chief Technology Officer, Diamond Management & Technology Consultants

Over the past day and a half you've heard a lot about how BI can transform your business, and how peers are using operational BI, open source and more to realize their vision. What's your vision, and how can you build the roadmap to get there? This workshop will give you practical tips to evaluate your current environment, choose the emerging functionality you'd like to incorporate, then establish the business case and win business buy-in for a strategy that will bring results.